What we do
And how it all fits
Google Ads, lead tracking and website care, run as one system, so the money you spend on ads goes toward getting people to call and book.
Three services, one system
Everything you need
to get found and get called
Most agencies sell one piece and leave you to stitch the rest together. We run the whole chain with enterprise tools, at a price built for local and growing businesses, so the website, the ads and the numbers tell the same story.
Ads management
Google Ads and Microsoft Ads, built, run and tuned for leads.
Search campaigns aimed at buyers
Keyword, budget and bid management
Ad copy written and tested
Weekly optimization
Lead tracking
Every call and form, traced back to the ad that earned it.
Call and form tracking
Booked jobs traced back to the ad
Booked-job data fed back to Google
Plain-English monthly reports
Website and hosting
A custom site built for your customer, hosted and kept healthy.
Built around your customer journey
Fast, mobile-ready, easy to edit
Managed hosting and security
Updates and backups handled
Ads that put you in front of
the right person
Anyone can buy clicks. We aim your Google and Microsoft Ads at people with a problem you solve, at the moment they are ready to pick up the phone.
Search campaigns
Your ads on Google and Microsoft (Bing) when people search for what you do.
Google Ads search campaigns
Microsoft Ads (Bing) campaigns
Built around low-funnel, high-intent searches
Structured by service and by location
Keyword strategy
The right searches, and none of the wrong ones.
Research into how your customers actually search
Match types chosen to control cost
Negative keywords to block wasted clicks
Regular search-term reviews
Ad copy and testing
Words that earn the click and the call.
Ad copy written around your strengths
Ongoing tests of headlines and offers
Extensions for calls, locations and links
Messages matched to what was searched
Targeting
In front of the right people, in the right places.
Location and radius targeting
Schedules built around when you answer
Device and audience adjustments
Competitor and brand-term handling
Budget and bidding
Your budget, spent where it produces calls.
Budget matched to your goals and season
Bid strategy tuned to leads, not clicks
Spend moved toward what converts
Small budgets stretched, larger ones scaled with care
Continuous optimization
Never launched once and left alone.
Weekly checks and adjustments
Performance reviewed against booked jobs
New tests every month
Clear notes on what changed and why
Every dot, connected
From search to sale
Plenty of marketers report clicks. We report phone calls, booked jobs and revenue, because that is how you measure your business.
Call tracking
Know which ad made each call ring.
Tracked numbers by campaign and source
Call outcomes recorded
Bookable calls flagged from the rest
Missed opportunities surfaced
Form and chat tracking
Every inquiry counted, wherever it comes from.
Form submissions tied to their source
Chat and click-to-call captured
Duplicate and spam leads filtered out
One view of all lead types
Closing the loop
Teaching Google who your best customers are.
Booked-job data sent back into Google
Bidding can optimize toward real outcomes
Aimed at more customers like the ones who paid
A system we review and tune every month
Websites that earn
the call
Launching is the easy part. We keep it fast, secure, accessible and current, and keep improving it based on what the numbers show.
Custom website design
A site built for your business, not a template with your logo on it.
Designed around your customer journey
One page, one purpose, one clear next step
Copy and layout that answer the questions buyers ask
Calls to action where people are ready to act
Speed and mobile
Fast and easy to use on every screen.
Built for fast loading
Tested on phones, tablets and desktops
Clean, accessible and easy to read
Built to be found in search
Managed hosting
Your site kept online, fast and safe.
Fast, secure managed hosting
Regular backups
Security and software updates handled
Someone to call when something breaks
Yours to edit
Change a heading or a photo without calling a developer.
Built so you can edit it yourself
Standard widgets, nothing exotic
No lock-in to custom code
Training on the parts you will touch
Reporting you can
actually read
You know your business. You should not need to learn marketing jargon to know whether it is working. Every month you see the numbers that matter, with the analysis done for you.
Spend
What you invested, by campaign and platform.
Cost per lead
What each inquiry really costs you.
Calls
Every phone call, and which were bookable.
Booked jobs
How many bookable calls you actually booked.
Revenue
The money those leads brought in.
Next steps
What we are changing next, and why.
A good fit if
any of these sound like you
We work with growing businesses that live on calls, forms and booked appointments. If one of these sounds like you, let us talk.
You are too busy to run it yourself
You run the business. We run the marketing, so it stops being one more hat.
You need ads under control
You already spend on ads, or want to, and need them managed professionally.
Your website is not working for you
We can start with the ads and tracking, then improve the site over time.
You want to know what is working
Clear numbers, plain English, and a team that answers your questions.
Clear answers
before we start
Have a question that is not here? Ask us on the intro call. There is no wrong question.
How much does it cost?
Every business is different, so every proposal is too. Tell us about your goals and we will scope a plan and give you a clear price before you commit to anything.
Do I need to be tech-savvy?
No. We handle the website, the ads and the tracking, and we report back in plain English.
Which businesses do you work with?
Local and growing businesses in any industry. The details differ, but we know the pain points: wasted spend, leads that go cold, a site nobody maintains.
Do I need a new website?
Not always. If your site already works, we can start with the ads and tracking and improve the site over time.
Do you host the website too?
Yes. We build the site and host it on managed hosting, with backups, security updates and support included.
Can I edit the site myself afterwards?
Yes. It is built with standard, easy-to-use tools, so you can change text and photos without a developer.
Who will I actually work with?
Tom and Ted, the two founders. You will work with both of us directly.
What do I get in my report?
Your spend, the phone calls and forms it produced, how many were bookable and how many you booked, and the revenue from those leads.
How do I get started?
Reach out through the form, or call us at (612) 567-2297. We will talk through your business and tell you honestly whether we are the right fit.
Ready for the phone
to ring?
Tell us about your business. We will look at where your leads come from today and tell you what we would change first.